![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
A LETTER FROM ICI'S ICI RESEARCH: SECTION 1: SECTION 2: SECTION 3: SECTION 5: SECTION 6: SECTION 7: APPENDIX A: APPENDIX B: APPENDIX C: TIMELINE: |
Ownership of mutual funds has grown significantly in the last 30 years. Forty-five percent of all U.S. households owned mutual funds in 2008, compared with less than 6 percent in 1980. The estimated 92 million individuals who owned mutual funds included many different types of people with a variety of financial goals. Fund investors purchase and sell mutual funds through four principal sources: professional financial advisers (e.g., full-service brokers and independent financial planners), employer-sponsored retirement plans, fund companies directly, and fund supermarkets. Individual and Household OwnershipIn 2008, an estimated 92 million individual investors owned mutual funds and held 82 percent of total mutual fund assets at year-end. Altogether, 52.5 million households, or 45 percent of all U.S. households, owned funds (Figure 6.1). 45 PERCENT OF U.S. HOUSEHOLDS OWNED MUTUAL FUNDS Millions and percentage of U.S. households owning mutual funds, selected years
Download an Excel file of this data. Sources: Investment Company Institute and U.S. Census Bureau (Fundamentals, “Ownership of Mutual Funds, Shareholder Sentiment, and Use of the Internet, 2008”)
Mutual funds represented a significant component of many U.S. households’ financial holdings in 2008. Among households owning mutual funds, the median amount invested in mutual funds was $100,000 (Figure 6.2). Seventy-six percent of individuals heading households that owned mutual funds were married or living with a partner, and 46 percent were college graduates. Seventy-eight percent of these individuals worked full- or part-time. CHARACTERISTICS OF MUTUAL FUND INVESTORS May 2008
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| YEAR OF HOUSEHOLD'S FIRST MUTUAL FUND PURCHASE |
Memo: all mutual fund-owning households |
||||
| Before 1990 |
Between 1990 and 1994 |
Between 1995 and 1999 |
2000 or later |
||
| Source of first mutual fund purchase | |||||
| Inside employer-sponsored retirement plan |
53 | 60 | 61 | 68 | 59 |
| Outside employer-sponsored retirement plan |
47 | 40 | 39 | 32 | 41 |
Download an Excel file of this data.
Note: Employer-sponsored retirement plans include DC plans (such as 401(k), 403(b), or 457 plans) and employer-sponsored IRAs
(SEP IRAs, SAR-SEP IRAs, and SIMPLE IRAs).
Sources: Investment Company Institute and U.S. Census Bureau (Fundamentals, “Characteristics of Mutual Fund Investors, 2008”)
Among households that purchased mutual funds prior to 1990, 47 percent made their first purchase outside of an employer-sponsored retirement plan, which means the purchase was directly from the fund company, through a discount broker or mutual fund supermarket, or through a professional financial adviser (Figure 6.7). As 401(k) and other employer-sponsored retirement plans have become increasingly popular in the workplace, the fraction of households that make their first foray into mutual fund investing outside of employer plans has fallen. Among those households that made their first mutual fund purchase in 2000 or later, only 32 percent did so outside of an employer-sponsored plan.
Mutual fund investors often use funds to save for retirement outside workplace retirement plans. Indeed, 55 percent of mutual fund–owning households held funds in their IRAs. In many cases, these IRAs held assets rolled over from 401(k) and other employer-sponsored retirement plans.
Among households owning fund shares outside DC retirement plans, 77 percent owned fund shares through professional financial advisers, including full-service brokers, independent financial planners, bank and savings institution representatives, insurance agents, and accountants (Figure 6.6). Forty-four percent owned funds solely through advisers, while another 33 percent owned funds purchased from advisers as well as directly from fund companies, fund supermarkets, or discount brokers. Fifteen percent solely owned funds purchased directly from fund companies, fund supermarkets, or discount brokers.
Professional financial advisers offer investors a wide array of services in addition to helping them select and purchase mutual fund shares (Figure 6.8). Altogether, 63 percent of shareholders with ongoing advisory relationships indicated that they received at least five distinct services from their primary advisers. The services that advisers provide may be grouped into two broad categories: investment services and planning services.
SHAREHOLDERS RECEIVED NUMEROUS INVESTMENT SERVICES FROM PROFESSIONAL FINANCIAL ADVISERS
Percentage of respondents with ongoing advisory relationships, 2006
| Types of services currently received from primary adviser* | |
| Investment services | |
| Regular portfolio review and investment recommendations | 85 |
| Review of allocation of investor's employer-sponsored retirement plan assets | 61 |
| Planning services | |
| Periodic discussion of financial goals | 83 |
| Planning to achieve specific goals, such as saving for retirement or paying for college | 75 |
| Comprehensive financial planning | 75 |
| Managing assets in retirement | 60 |
| Access to specialists in areas such as tax planning | 51 |
| Number of services received | |
| Five or more services | 63 |
| Three or four services | 23 |
| One or two services | 14 |
Download an Excel file of this data.
*Multiple responses are included.
Source: Fundamentals, “Why Do Mutual Fund Investors Use Professional Financial Advisers?”
USE OF INVESTMENT SERVICES. Investment services provided by advisers include, among other things, portfolio review, investment recommendations, and asset allocation review. Among the fund investors surveyed who had ongoing advisory relationships, 85 percent said their advisers regularly assessed their portfolios and gave them investment recommendations (Figure 6.8). Sixty-one percent indicated that their advisers helped them allocate assets held in workplace retirement accounts.
While fund investors generally receive investment recommendations from their advisers, many also conduct independent research to confirm these recommendations. One-quarter of shareholders with ongoing advisory relationships “always” undertook their own research, and more than four in 10 “sometimes” conducted their own research. Shareholders who take the lead in making investment decisions with their advisers were the group most likely to undertake their own research before accepting advisers’ recommendations.
USE OF PLANNING SERVICES. Planning services provided by advisers include, among other things, periodic discussion of financial goals, suggesting strategies to help meet specific goals, and the development of a more comprehensive financial plan.
Eighty-three percent of investors who used financial advisers had periodic discussions of their general financial goals with their advisers, and three-quarters received planning services for specific goals, such as retirement security and education saving (Figure 6.8). Three-quarters of fund investors with ongoing advisory relationships said they received comprehensive financial planning assistance from their primary advisers, and six in 10 received advice on how to manage their money in retirement. Fifty-one percent also indicated that they had access to tax planners or other specialists through their advisers. Shareholders with access to investment specialists tended to have high levels of assets; these investors wanted specialized services in areas such as charitable giving or wealth management.
VIEWS ON THE BENEFIT OF THE INVESTOR/ADVISER RELATIONSHIP. Generally, fund investors who chose to work with advisers indicated that the relationship improved their chances of growing their money and gave them peace of mind about their investments. They cited several tangible benefits of the investor/adviser relationship, expressing the common theme among survey respondents that using professional financial advisers provided a level of expertise that enhanced their investment decisionmaking.
Seventy-one percent of shareholders with ongoing advisory relationships cited the need for guidance in understanding their total financial picture, while 74 percent wanted help with asset allocation (Figure 6.9). Seventy-three percent also required explanations of the wide variety of investment options and 71 percent wanted to make sure they were saving enough to meet their financial goals. Sixty-five percent cited making sure their estate was in order as a major reason for their advisory relationship.
SHAREHOLDERS LOOK TO ADVISERS FOR THE EXPERTISE THEY PROVIDE
Percentage of respondents with ongoing advisory relationships indicating each is a
“major” reason for using advisers,* 2006
| Investment Decisionmaking Relationship | ||||
All respondents with ongoing advisory relationships |
Investor delegates all decisions to adviser or adviser takes the lead in decisionmaking |
Adviser and investor make decisions together |
Investor takes the lead in decisionmaking |
|
| Want help with asset allocation | 74 | 80 | 76 | 66 |
| Want a financial professional to explain various investment options | 73 | 77 | 78 | 65 |
| Want help making sense of my total financial picture | 71 | 79 | 72 | 61 |
| Want to make sure I am saving enough to meet my financial goals | 71 | 74 | 75 | 65 |
| Want my estate in order in case something happens to me | 65 | 67 | 70 | 58 |
| Don't want to make my own investment decisions | 38 | 51 | 40 | 20 |
| Don't have time to make my own investment decisions | 44 | 58 | 45 | 27 |
| Want advice on how to invest assets in retirement plan at work | 43 | 41 | 48 | 39 |
Download an Excel file of this data.
*Multiple responses are included.
Source: Fundamentals, “Why Do Mutual Fund Investors Use Professional Financial Advisers?”
The extent to which investors delegate investment decisionmaking to their advisers appears to shape their perception of the value of the advisory relationship. ICI survey findings indicate that the more shareholders rely on their advisers for investment decisionmaking, the greater the value they place on the advisory relationship. For example, roughly three-quarters of shareholders who delegated or made investment decisions together with their advisers indicated that they used advisers for their financial expertise. Among those shareholders who took the lead in investment decisionmaking, these reasons were less important in their motivation for working with professional financial advisers.
The Internet is another way that some shareholders access fund and other investment information. In 2008, 91 percent of U.S. households owning mutual funds had Internet access, up from 68 percent in 2000, the first year in which ICI measured shareholders’ access to the Internet (Figure 6.10). Paralleling the national pattern, the incidence of Internet access traditionally has been greatest among younger mutual fund shareholders. Increases in Internet access among older shareholder segments, however, have narrowed the generational gap considerably.
In 2008, 82 percent of shareholders with Internet access went online for financial purposes, most often to obtain investment information or check their bank or investment accounts (Figure 6.11). In addition, mutual fund–owning households were much more likely than non-fund-owning households to engage in common online activities, such as accessing email, obtaining information about products and services other than investments, or purchasing products and services other than investments online.
INTERNET ACCESS INCREASED SIGNIFICANTLY AMONG MUTUAL FUND–OWNING HOUSEHOLDS
Percentage of U.S. households owning mutual funds with Internet access, selected years
| Had Internet access in 2000 |
Had Internet access in 2008 |
|
| Respondent age | ||
| Younger than 35 | 83 | 99 |
| 35 to 49 | 75 | 97 |
| 50 to 64 | 60 | 93 |
| 65 or older | 30 | 67 |
| Respondent education | ||
| High school graduate or less | 39 | 81 |
| Some college or associate's degree | 68 | 92 |
| College or postgraduate degree | 81 | 96 |
| Household income | ||
| Less than $50,000 | 47 | 77 |
| $50,000 to $99,999 | 77 | 93 |
| $100,000 to $149,999 | 92 | 98 |
| $150,000 or more | 94 | 99 |
| Total | 68 | 91 |
Download an Excel file of this data.
Source: Fundamentals, “Ownership of Mutual Funds, Shareholder Sentiment, and Use of the Internet, 2008”
MOST MUTUAL FUND SHAREHOLDERS USED THE INTERNET FOR FINANCIAL-RELATED PURPOSES
Percentage of fund-owning and non-fund-owning households with Internet access1 by online activities,2 May 2008
| Own mutual funds |
Do not
own mutual funds |
|
| Accessed email | 91 | 82 |
| Used Internet for a financial purpose (total) | 82 | 57 |
| Accessed any type of financial account, such as bank or investment accounts | 77 | 53 |
| Obtained investment information | 58 | 20 |
| Bought or sold investments online | 21 | 8 |
| Used Internet for a nonfinancial purpose (total) | 92 | 82 |
| Obtained information about products and services other than investments | 86 | 73 |
| Bought something other than investments online | 80 | 63 |
Download an Excel file of this data.
1Online activities are based on responding primary or co-decisionmaker for household saving and investing.
2Tabulations are based on online activity between June 2007 through May 2008.
Source: Fundamentals, “Ownership of Mutual Funds, Shareholder Sentiment, and Use of the Internet, 2008”
In early 2008, ICI surveyed more than 500 shareholders who had recently purchased mutual funds about the U.S. Security and Exchange Commission’s proposed Summary Prospectus, which was adopted in late 2008. The survey confirmed results from other ICI research in this area, showing that investors were very much in favor of streamlining information that investment companies provide annually, particularly since the more detailed information would be available through the Internet. Approval ratings for the proposal as a whole exceeded 90 percent. To read the results of ICI’s survey, visit the Institute’s website.
Fund sponsors often create special share classes or funds expressly for institutional investors. Institutional investors often purchase fund shares directly from fund companies. In addition, brokers, banks, and other third parties create “platforms” through which many institutional investors can buy mutual fund shares. These arrangements enable institutional investors, who are often restricted as to the portion of their assets that can be held in any particular mutual fund, to easily diversify their holdings across funds.
Nonfinancial businesses, financial institutions, nonprofit organizations, and other institutional investors held about 18 percent of mutual fund assets in 2008. Nonfinancial businesses were the largest segment of institutional investors in mutual funds (Figure 6.12). These firms primarily use mutual funds as a tool to manage their cash. At year-end 2008, nonfinancial businesses’ mutual fund assets totaled $879 billion, the majority of which was invested in money market funds. Financial institutions were the second-largest component of institutional investors in mutual funds. Their mutual fund assets at year-end 2008 were $528 billion, of which 80 percent was invested in money market funds.
NONFINANCIAL BUSINESSES WERE THE LARGEST TYPE OF INSTITUTIONAL
INVESTOR IN MUTUAL FUNDS
Assets in long-term and money market funds by type of institution, billions of dollars, year-end 2008

Download an Excel file of this data.
*Other institutional investors include assets of state and local governments, funds holding mutual fund shares, and other institutional accounts not classified.
Nonprofit organizations held $124 billion in mutual fund assets at year-end 2008.Unlike businesses and financial institutions, nonprofit organizations’ holdings of mutual funds were more evenly split between long-term funds and money market funds. In 2008, other institutional investors, including state and local governments and funds holding mutual fund shares, held $211 billion in mutual funds—most of which was invested in stock, bond, or hybrid funds.
